Based in Los Angeles, California, I am an experienced freelance copywriter and creative strategist. My goal in every project is to help clients connect with and communicate to customers and audiences with clarity and intelligence. My work ranges from naming and tagline development to voice guides and promo scripting, and everything in between.
Possible, Freelance Copywriter Aug 2016 — Present
Develop copy and curate content for website redesigns for top worldwide consumer product brands. Create and organize content matrices, copy decks, and style guides for tech teams and client. Select clients: Sharpie, Graco, Baby Jogger. Develop concepts and copy for Facebook and banner ads to target small/medium business and enterprise ITDMs for Microsoft.
Loyalkaspar, Writer & Strategist Nov 2015 — Aug 2016
Built brand strategies for clients in the entertainment industry, from initial concepts to implementation. Assignments included naming, positioning, voice, taglines, audits, brand ecosystems, promos, B2B sales tools, and development of marketing campaign concepts across on-air, print, OOH, social, digital, and experiential activations. Supervised marketing for loyalkaspar’s website and social media.
Loyalkaspar, Marketing Coordinator Jan 2014 — Nov 2015
Developed, implemented, and supervised all marketing efforts for the company, including writing of press releases, social media content, overseeing case studies, building and maintaining pipelines, and directing the redesign of the company’s website. Other duties included coordinating marketing strategies with other business development efforts, such as sales trips and conferences.
Rascal Department, Marketing Assistant Apr 2013 — Jan 2014
Developed PR and social media marketing strategies for the launch of the company’s second web series, Whatever This Is., including coordinating efforts around the successful funding of a $170,000 Kickstarter campaign. At launch, series garnered favorable press from The Boston Globe, Indiewire, Thought Catalog, and The New Yorker, among others.